About Frances Barry, (she/her), LMFT #106509
Frances is an LMFT in private practice in West Los Angeles. She works with elementary school kids who struggle with intense feelings of anger and/or anxiety. She also provides grief support to children and teens who have lost a parent, both with individual and group therapy. Frances’ therapeutic approach is to meet the child where they are at, engaging them with non-directive play therapy and talk therapy. She also works closely with the parents of her clients to support and guide them through the challenging moments of parenthood.
Prior to becoming a child therapist, Frances worked in Corporate America and Academia as a marketer, strategic consultant and statistician. She has worked for companies such as Disney, Hewlett Packard, J.Crew and Focus Features. She believes that although the mindset in the therapy room is very different from the mindset of a marketer, it is possible to learn how to wear different hats. Her company, Stat by Stat, launching in Fall 2025, will provide therapists with the tools and training they need to evaluate their marketing efforts, including online directories, networking and social media.
Frances received her Masters in Clinical Psychology from Antioch University and has two master’s degrees in statistics, one each from Yale and Oxford (England).
Evidence-Based Marketing for Therapists
Therapists routinely rely on metrics to guide clinical outcomes. The same data-driven mindset can be applied to evaluating and refining marketing efforts.
Many therapists use multiple marketing channels to attract new clients. Yet whether their practice is full or not, few clearly understand how the time and money invested in these activities translate into results. For instance, if a therapist’s caseload is lower than desired, is the issue a lack of leads - or difficulty converting leads into clients?
This presentation is designed to help therapists recognize the value of data-informed marketing strategies. The process doesn’t have to be complex. Attendees will learn simple, practical ways to track the time and money spent on marketing, measure the outcomes of those efforts, and use that information to identify strengths and opportunities for growth.
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Following this presentation, participants will know:
1) Why tracking marketing metrics is essential for achieving a full caseload
2) The most important metrics for various marketing programs
3) Simple routines and systems for tracking your marketing metrics
4) Why embracing your Ideal Client is liberating, not limiting
Where you can see my presentation:
California Pathways to Practice Symposium, Virtual Speaker Series
Purchase recording of live event below:
This event is intended to be accessible to all. If financial barriers would otherwise prevent your attendance, please reach out to Robyn@alignedcarecenter.com to discuss financial accommodations. For other accommodations, please click here for more information.
We extend our gratitude to the sponsor of this presentation for making it possible for us to compensate the speaker and make this event accessible. ​
