About Frances Barry, (she/her), LMFT #106509
Frances is an LMFT in private practice in West Los Angeles. She works with elementary school kids who struggle with intense feelings of anger and/or anxiety. She also provides grief support to children and teens who have lost a parent, both with individual and group therapy. Frances’ therapeutic approach is to meet the child where they are at, engaging them with non-directive play therapy and talk therapy. She also works closely with the parents of her clients to support and guide them through the challenging moments of parenthood.
Prior to becoming a child therapist, Frances worked in Corporate America and Academia as a marketer, strategic consultant and statistician. She has worked for companies such as Disney, Hewlett Packard, J.Crew and Focus Features. She believes that although the mindset in the therapy room is very different from the mindset of a marketer, it is possible to learn how to wear different hats. Her company, Stat by Stat, launching in Fall 2025, will provide therapists with the tools and training they need to evaluate their marketing efforts, including online directories, networking and social media.
Frances received her Masters in Clinical Psychology from Antioch University and has two master’s degrees in statistics, one each from Yale and Oxford (England).
Growing Your Client Base More Effectively By Understanding The Value Of Each Marketing Effort
Therapists use metrics to focus on outcomes with clients, such as retention. However therapists can also apply metrics to evaluating and honing their marketing efforts.
Many therapists leverage a variety of marketing channels to acquire new clients. However, whether therapists have a full practice or not, very few understand how the time and money they spend on these activities relates to the outcome. For example, if a therapist’s client base is low, is this because they don’t have enough leads and/or they are struggling to convert leads to clients?
The goal of this presentation is to help therapists gain insight into the potential value of data-driven marketing strategies. It doesn’t have to be complicated. This presentation will provide simple ways to track the time and money spent on marketing, the outcome of these marketing efforts and to use this information to identify areas of strength as well as potential areas for skill improvement.
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Following this presentation, participants will be able to identify, utilize and explain:
1) Different types of marketing funnels from top level (larger audiences to which they are marketing) to the bottom (individual new clients);
2) Key performance indicators (best metrics) which can be used to measure the outcome of current marketing efforts and to assess new marketing avenues;
3) A system for tracking and analyzing marketing efforts to understand and improve outcomes.
Where you can see my presentation:
California Pathways to Practice Symposium, Virtual Speaker Series
Friday, March 20, 2026
8:30-10:00 am Pacific Time
This event is intended to be accessible to all. If financial barriers would otherwise prevent your attendance, please reach out to Robyn@alignedcarecenter.com to discuss financial accommodations. For other accommodations, please click here for more information.
We extend our gratitude to the sponsor or this presentation for making it possible for us to compensate the speaker and make this event accessible. ​
